Approached with a wacky event, I needed to create billboard designs for the annual Lumberjack World Championships. For these billboards, I decided to approach this by bringing some fun lumberjack characters into it. The Lumberjack World Championships had been suffering a loss in attendance, and I wanted to create fun and interesting advertisements that appealed to a larger age demographic. These mischievous jacks chopped up their billboards in excitement for the event!